Vernon Rudolph started making doughnuts in Old Salem (Winston-Salem) NC, in the summer of 1937.
Don’t know when Mr. Stay Puft began working with Krispy Kreme or how much he,
or Dan Aykroyd or Ghostbusters make from the deal.
Dan Aykroyd conceived of the Stay Puft Marshmallow Man for his initial script for Ghostbusters
the movie. He created the character to show that “it seems harmless and puff and cute—but given
the right circumstances, everything can be turned back and become evil”–Wikipedia