In 1949, Mr. Alan Schafer built a simple 18 x 36 foot beer stand known as South of the Border Beer Depot. As it adjoined the North Carolina counties, which were dry of alcoholic beverages, business boomed. A few years later a 10-seat grill was added and the business was re-named South of the Border Drive-In. In 1954, Mr. Schafer added 20 motel rooms. Materials for the addition were shipped to “Schafer Project South of the (North Carolina) Border”. Mr. Schafer shortened the name of his business to South of the Border. Business was steadily expanded with Mexican trinkets and numerous kitsch items imported from Mexico. The site itself also began to expand to include a cocktail lounge, gas station and souvenir shop. In 1962, South of the Border expanded into fireworks sales, potentially capitalizing on the fact fireworks were illegal in North Carolina. In 1964 it was announced that the route for I-95 would pass right by South of the Border, and the facility would be next to two exits and within view of the highway. By the mid-1960s, South of the Border had expanded to include a barber shop, drug store, a variety store, a post office an outdoor go-kart track complete with other outdoor recreational facilities and the 104 feet (32 m) tall image of the mascot, Pedro.
https://www.sobpedro.com/our-history
