Grok says: Today, that exact spot (50th & Broadway) is still very central Midtown — right by the northern end of Times Square, with modern retail, theaters, and the subway nearby (50th Street station on the 1, C, E lines). The old low-rise buildings with those specific signs are long gone, replaced by newer development. The combination of the restaurant name + surrounding signage makes this one of the more identifiable NYC street photos from that era. The location is Broadway at 50th Street in Midtown Manhattan, New York City (northern edge of Times Square)
The clearest landmark is the “Rincon Argentino” (also known as Un Rincon Argentino or Argentinian Corner) sign visible on the building in the middle-right background. Historical records confirm this restaurant operated at 1626 Broadway (right at the corner of 50th Street) starting around 1962. Supporting details from the photo that match the area…Zum Zum sign on the right — a popular German-style fast-food counter chain with multiple Midtown NYC locations in the 1960s–1980s.
Donuts shop and DANCE signage on the left buildings — typical of the dense commercial mix along Broadway in that era.
Overall scene: wide avenue crossing, traffic lights, mid-rise buildings with period signage, pedestrians in 1960s–early 1970s clothing, and the general gritty-but-vibrant Midtown street vibe. The black-and-white negative/scan style fits street photography from that time.
The woman is riding across the street in what appears to be the Broadway corridor near 50th Street, looking toward the west side or a side street. This matches numerous historical photos and descriptions of the exact block.