2012/08/28

iso Peggy Olsen

Filed under: Charlottesville,politics,signs — WmX @ 09:11

CHO airport sign

We have the product but we have not had quality creative people.–Susan Payne – Payne, Ross & Associates

Good listening available two hours and fifty minutes into the Charlottesville City Council’s August 20 meeting. Interesting if you are a fan of local politics and Mad Men.

Hear the pitch, hear the clients offer feedback and advice to the Creatives. Hear about placemaking, branding, telling the story, creating the creative, pushing product to screens, authentic experience, extracting more time and money from tourists. Hear political correctness go a round with the copywriter…

Shocking, and I’ll let you go, the hour is late, but I’ll tell you, your number one tourism attraction that comes up from all the statewide surveys that are done is birding, isn’t that surprising?–Susan Payne

My one fervent hope. Please please please do away with the “home of the Cavaliers” sign at the airport. New slogan, new sign:
Charlottesville-Albemarle, for the birds….

3 Comments »

  1. SWaM???
    Discussion:
    At the direction of the Charlottesville Albemarle Convention and Visitors Bureau Board,
    CACVB staff contracted with Payne, Ross & Associates (a city based SWaM agency) to assist
    the Bureau in developing a new, comprehensive Marketing Plan for FY13 and beyond. The
    CACVB will introduce Susan Payne, agency principal, who will discuss key aspects of this new
    Marketing Plan with Mayor Huja and Councilors, providing them with the same presentation that
    was provided the Albemarle County Board of Supervisors on July 20, 2012. Each Councilor was
    provided a copy of the CACVB Marketing Plan in advance of this meeting.

    Comment by WmX — 2012/08/28 @ 09:13

  2. We have the product but we have not had quality creative people.–Susan Payne

    Note: I think the first we is the Charlottesville-Albemarle area. I think the second we refers to the Charlottesville Albemarle Convention and Visitors Bureau.

    Comment by WmX — 2012/08/28 @ 09:22

  3. A big flock of birds at the baggage claim

    Comment by Robin — 2012/08/29 @ 15:40

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